The remarkable return of the long-tail (or maybe it was here all along)

source: https://www.forbes.com/sites/robinlewis/2016/05/31/the-long-tail-theory-can-be-reality-for-traditional-megabrands/

A few years ago, I wrote about how Chris Anderson’s predictions in his 2006 book The Long Tail: Why the Future of Business is Selling Less of More, didn’t materialize as expected

In an era increasingly defined by power law distributions(e.g. Facebook, YouTube, Instagram), I argued, our world was dominated by the top 1%, or the “head”. Think…